Research your competition. Read all about your
rival businesses online, in newspapers, magazines. Know what you are up against online.
2.
Find some websites you admire and give the links to your
web team. These sites do not necessarily have to be connected in any way with your
business. They can be webpages whose colours, fonts, graphics and overall design
you feel drawn to.
3.
Bring in any of your company's printed materials.
Body copy is much harder for the web design team to compose than it is for
the client who knows the company inside out.
4.
Check the progress on your site regularly. Most
design houses will give their clients a URL they can visit to view their
site when it is under construction
5.
It is important to establish early on the basic layout
of your site, colour scheme, typography etc. These are elements which are difficult
and time consuming to change at a later stage.
6.
Be patient. A lot of thought goes into a well built
website and in all likelihood you are not the web team's only client.
